BBA / BBA (Honours / Honours with Research / Honours with Entrepreneurship) in Specialization (Marketing / Human Resource Management / Finance / Digital Marketing / International Business / Tourism )

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Overview

The Bachelor of Business Administration (BBA) programme at IIS (Deemed-to-be University) is designed to nurture future-ready professionals with strong managerial, analytical, and leadership capabilities. It offers a robust academic foundation for pursuing higher studies such as MBA and other professional qualifications, while also preparing students for dynamic roles in corporate organizations and entrepreneurial ventures.

The programme offers discipline-specific electives in Finance, Marketing, Human Resource Management, International Business & Sustainable Supply Chain Management, Tourism, and Digital Marketing, enabling students to align their learning with career aspirations. Structured to meet evolving industry requirements, the curriculum builds core competencies across key functional areas. A balanced approach combining academic learning with case studies, internships, and project-based work ensures practical exposure and real-world understanding. In addition,

The programme focuses on developing essential soft skills such as communication, critical thinking, and effective decision- making, contributing to overall professional growth and enhanced employability.

Eligibility

✓ Senior School Examination Certificate (Class 12) from any recognised or accredited Board of Education in India or Abroad (for undergraduate programme)
✓ 48% aggregate, or any grade equivalent to the same, in the qualifying exam

Admission Process

✔ Merit-based selection
✔ Based on qualifying examination marks

Program Fees

Get complete information about programme fees, semester-wise structure, scholarships, and payment guidelines.

View Fee Details

* Fees may be revised as per university norms. Additional scholarships and financial assistance are available for eligible candidates.

Electives Courses

📊 Marketing

Key Features

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Well-established department with a strong academic legacy since 1995

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Integrated academic pathway from Undergraduate programmes

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Contemporary and dynamic curriculum aligned with current political and global developments

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Strong emphasis on research-led learning and critical inquiry

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Career-oriented approach with preparation for civil services, academia, and policy careers

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Regular workshops, field visits, guest lectures, Youth Parliament, and MUN activities

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Student-centric teaching methods promoting discussion, presentations, and project-based learning

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Supportive research environment with guidance for publications and conferences

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Holistic development fostering analytical skills, leadership, and responsible citizenship

Program Fees

Component	Amount
Fees	₹1,10,000 / year
Total	₹2,20,000

* Fees may be revised as per university norms. Scholarships available for eligible candidates.

Career Path

Career Prospects & Opportunities

Career Prospects

Political science graduates enjoy diverse career prospects across government, law, media, NGOs, and the private sector, with roles focusing on policy analysis, administration, research, and public affairs. Key paths include civil services, political consultancy, international relations, journalism, and academia.

Career Opportunities

After studying the discipline, students can explore roles such as:

Civil Servant (UPSC, State PCS, IFS, SSC, PSUs)

Policy Analyst or Public Policy Consultant

Lecturer / Assistant Professor or Researcher

Diplomat or Foreign Policy Analyst

Political Journalist or Media Analyst

Legislative Assistant (MP/MLA)

NGO / Development Sector Professional

Corporate Public Affairs or Government Relations Executive

International Organization Professional (UN, World Bank, IMF, etc.)

👥 Human Resource Management

Key Features

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Building a strong conceptual foundation in economic theory for higher studies

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In depth study of quantitative techniques, econometrics and statistics, equipping students with tools to analyse and interpret complex data

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Training in industry-relevant software including EViews, MS Excel, and SPSS for quantitative research & econometric modelling

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Exposure to contemporary economic issues specific to Indian economy, international economics, gender economics, financial economics, labour economics, and development economics

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Research-oriented curriculum, including projects & dissertations, is designed to prepare students for both professional careers and progression to doctoral study

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Supportive academic environment with access to faculty expertise, research resources, and career guidance throughout the programme

Career Path

Career Prospects & Opportunities

RBI Grade B

IFSCA Grade A

SEBI Grade A

Economic Analyst

Business & Economic Consultant

Indian Economic Services

Indian Administrative Services

Rajasthan Administrative Services

Academic Researcher

Assistant Professor in higher education institutions

💰 Finance

📱 Digital Marketing

🌐 International Business

✈️ Tourism

Start Your Journey

Build Your Future with IIS University

Take the next step towards a successful career. Apply now or connect with our admission team to get personalized guidance and explore the right path for you.

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Career-Focused Learning

Industry Exposure

Expert Faculty

Modern Campus